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Tipo de material:    Libros
Colección:    Colección General
Número de clasificación:    658.8342/S24c/2010
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Schiffman, Leon G.

Comportamiento del consumidor / Leon G. Shiffman ; Leslie Lazar Kanuk .- Nancalpan de Juárez, México : Pearson Educación de México, 2010.



xviii, 574p. : cuadros; diagramas; fotografías; gráficos; tablas

ISBN : 978-607-442-969-5 
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Edición
10º ed.
Nota general
Título original : Consumer behavior, 10º ed.
Descriptores
COMPORTAMIENTO DEL CONSUMIDOR
MARKETING
MERCADOS
ÉTICA
ASPECTOS PSICOLÓGICOS
ASPECTOS SOCIALES
ASPECTOS CULTURALES
RESPONSABILIDAD SOCIAL
Autores adicionales
Kanuk, Leslie Lazar

Resumen General


Información de existencias
  #42221  en estantes


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